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One-Take Music Videos

Nyle's “Let the Beat Build” Sample & Freestyle is Amazing

— April 20, 2009 — Pop Culture
This video for “Let the Beat Build” by Nyles has been making its rounds on Twitter all weekend. Nyles is a Philadelphia-born NYU student that has turned into something of a local hip-hop sensation, and it’s not difficult to see why. He’s sampled the beat from Lil’ Wayne’s “Let the Beat Build” and created a live version with his own freestyle—and filmed the whole thing in one take.

With profanity-free lines that riff on the recession and his resemblance to Lil’ Wayne, Nyle’s “Let the Beat Build” is a fascinating listen. What rivals his lyrics, however, are the musicians and talent he’s enlisted to accompany his live performance. Stellar.
Trend Themes
1. One-take Videos - Disruptive innovation opportunity for video production companies to create more realistic, authentic & spontaneous videos in one take.
2. User-generated Music Videos - Disruptive innovation opportunity for music companies that allow users to create music videos on their own with the help of a music app with fun and exciting effects.
3. Social Media Music Videos - Disruptive innovation opportunity for social media/app companies to enable users to produce and upload spontaneous, quirky music videos using only the camera of their device.
Industry Implications
1. Video Production - Opportunity for video production companies to revolutionize the way videos are produced, making them more realistic and authentic while saving time and money.
2. Music Production - Disruptive innovation opportunity for music companies to create music apps that help users produce music and music videos in their own unique way.
3. Social Media/ App Development - Opportunity for social media and app companies to innovate by allowing users to produce and upload their own spontaneous music videos in an easy and accessible manner.
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