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DIY Magazine Publishing

Issuu Lets You Preview Magazines and Showcase Your Own Work

— April 8, 2009 — Pop Culture
Always wanted your own magazine? Here's your chance! Issuu is an open online library that writers, artists and magazine connoisseurs of any kind will appreciate. Although Issuu has been around for a while, Trend Hunter had yet to touch on its incredible innovation.

Issuu is a free collection of thousands of publications, from magazines to documents, brought together from contributors around the world. You could even upload your own magazine and let Issuu become your virtual news stand exposed to the world.

"Upload any kind of document and we'll turn it into the best looking online publication available today. We even have three different view modes to fit your needs: Magazine, Presentation and Paper," Issuu says.

"Your Library is the nerve center where you organize everything. Check out how many are viewing, bookmarking and linking to your publications and where in the world people love you the most."

Issuu offers unlimited storage space in your personal virtual library so your ability to show off your collection, be it your own or collected from others, is limitless. You can also check out fun comics, browse incredible designer portfolios and a check out a whole array of global writing.

Issuu also connections with your social media accounts, and allows you to customize and display your Issuus on Facebook, MySpace, Blogger or other websites.
Trend Themes
1. Digital Publishing - Using platforms like Issuu, individuals and businesses can easily publish and distribute their own magazines online, disrupting the traditional print publishing industry.
2. Virtual Newsstands - Platforms like Issuu act as virtual newsstands, providing a centralized hub for readers to explore and discover a wide range of publications, offering disruptive opportunities for traditional newsstand businesses.
3. Social Publishing Integration - By connecting with social media accounts, platforms like Issuu enable publishers to amplify their reach and engagement, opening up potential disruptive innovation opportunities for social media platforms.
Industry Implications
1. Print Publishing - Traditional print publishing companies can leverage platforms like Issuu to transition their content to the digital realm and tap into wider audiences, embracing disruptive innovation.
2. Online Publishing Platforms - Companies providing online publishing platforms, similar to Issuu, have the opportunity to expand their offerings and attract more users, disrupting the traditional publishing industry.
3. Social Media Platforms - Social media platforms can explore partnerships with digital publishing platforms like Issuu to enhance their content sharing capabilities, contributing to disruptive innovation in the industry.
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