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Inflatable Leg Massager

Makes You Look Really Cool

— January 29, 2007 — Science
Put your feet up and relax as the air massager gently eases away fatigue and tenderness. The system offers a comfortable and effortless compression massage in your own home. What's more, by simulating the pumping action of exercise it can help stimulate circulation. The air massager is operated using a mains adaptor or four AA batteries.

Implications - Due to economical struggle, many people have had to cut down on luxury items and pastimes such as going to get messages at a day spa. Businesses have started to create luxury-like items that people can use in their own homes for a cheaper price such as the featured leg massager. People are starting to realize that these types of products are good substitutions for the more luxury ones.
Trend Themes
1. In-home Massagers - As consumers cut back on luxury items, businesses should consider creating affordable, in-home massage alternatives.
2. Personalized Relaxation Devices - There's a growing demand for devices that can ease tension and fatigue in a personalized way, such as through adjustable compression levels.
3. Fitness Simulation Products - Simulation products can provide consumers with the benefits of working out, without the physical exertion and without leaving the home.
Industry Implications
1. Health and Wellness - Companies in this space can create innovative products that help people relax, reduce stress and improve circulation at an affordable price point.
2. Home Goods - As people stay home more, there's a potential for home goods and furniture brands to create more products that promote relaxation and self-care.
3. Fitness and Exercise - Fitness brands have an opportunity to create products that simulate the benefits of working out, such as increased circulation, without requiring physical exertion.
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