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Aztec Graphic Prints

Ethnic Neon Geometric Patterns Rock for Summer 2009

— April 4, 2009 — Fashion
Fashionistas who claim to be in-the-know should keep their eyes peeled for sun-loving Aztec graphic prints in the coming summer months. These graphic prints set in bright neon colors are reminiscent of the ‘Fresh Prince’ era and are sure to illicit awed and envious glances. 

The easy-to-wear pattern has found a home in many different high-end labels such as See by Chloé, Etro, Bottega Veneta, and Missoni.

There are also bright Aztec patterns found at more affordable labels like Fresh Karma, the Icelandic label Marikka, and the hipster-friendly label American Apparel.

There are even some Aztec patterned articles featured in award-winning recording artist M.I.A.‘s fashion line called Okley Run. And for recessionistas, 1980s vintage store finds are a great way to cop the look on the cheap.

As worn by model Arlenis Sosa at the Topshop opening pre-party in NYC, this versatile look can also go from beach to red carpet by merely layering a subdued cover-up jacket on top. For men, this look can be balanced off with some well-fitted khakis or linen trousers to keep the look crisp without slipping to kitsch.
Trend Themes
1. Aztec Graphic Prints - Opportunity for fashion brands to incorporate Aztec graphic prints in their summer collections and attract attention with bright neon colors.
2. Ethnic Neon Geometric Patterns - Chance for designers to create unique and eye-catching patterns inspired by ethnic neon geometric designs.
3. Versatile Summer Fashion - Potential for retailers to offer versatile summer fashion options that can be dressed up or down for various occasions.
Industry Implications
1. Fashion Brands - Fashion brands can capitalize on the Aztec graphic prints trend by incorporating them into their clothing lines.
2. Design - Designers have the potential to disrupt the fashion industry by creating unique and eye-catching ethnic neon geometric patterns.
3. Retail - Retailers can tap into the demand for versatile summer fashion by offering clothing options that can easily transition from beach to red carpet.
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