Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Augmented Reality Toys

Frantz Larsone's War Game Blends Video Games and Physical Toys

— April 1, 2009 — Tech
Young designer Frantz Larsone is trying to merge strategy video games and toys. In the his futuristic game "Augmented Reality," Army men evolve in a virtual environment that looks like a real house. “I propose here to go a step further by using the actual environment of the player to make it the world in which the characters of the game evolve,” Larsone says.

To play the game you need head-mounted glasses, old toys and an imagination. You’ll be able to create a new environment with no limits. “The objective of this project is to create an imaginative and engrossing environment while still creating value for old discarded toys," says Larsone. "It's kinda like tabletop war-game and a strategy video game coming together.”

"Augmented Reality" the game is a work in progress, but already is stirring up controversy.


Augmented Reality Toys.v2 (Work in progress) from Frantz Lasorne on Vimeo.
Trend Themes
1. Merge of Video Games and Toys - Opportunity for creating interactive and innovative gaming experiences by merging physical toys with video game technologies.
2. Augmented Reality Toys - Potential for using augmented reality to enhance play experiences and create immersive environments with limitless possibilities.
3. Repurposing Old Toys - Disruptive innovation opportunity in repurposing old discarded toys and giving them new value through augmented reality gaming.
Industry Implications
1. Gaming Industry - Opportunity for game developers to explore new ways of merging physical toys and video game technologies to create engaging experiences.
2. Augmented Reality Industry - Augmented reality companies can take advantage of the demand for immersive play experiences by incorporating AR technology into toys.
3. Toy Industry - Potential for toy manufacturers to repurpose old toys and breathe new life into them by integrating them with augmented reality gaming.
2.8
Score
Popularity
Activity
Freshness