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Charitable Social Networks

Jessica Biel's Difference in the World

— April 1, 2009 — Social Good
Making a difference in the world can seem like a daunting task. There are so many causes and so many people as well as animals in need, and it is challenging to find a place to begin. The Make the Difference Network serves as a liaison between your idle goodwill and charitable organizations looking to put it to good use. Just click on “Find Your Wish,” and you can instantly find your way to a fulfilling cause.

The Make The Difference Network allows people and businesses and easy way to give back to the causes that they care about most. Jessica Biel, her father and her brother are the creators of the network and have been very successful in their noble endeavor. 

Cindy Crawford, Tony Hawk, Slash, Leeza Gibbons, and Justin Timberlake are among the celebrities that support the site and sponsor organizations such as The Wild Animal Sanctuary, Gridiron Heroes Spinal Cord Injury Foundation, and Shriners Hospital for Children.

This is an inspirational idea, allowing people to reach out to charities and allowing a large range of charitable organizations to put their cause in the limelight. It doesn’t matter if you can’t give any money to a cause as long as you can give your heart to one.
Trend Themes
1. Charitable Social Networks - The use of the online platform to facilitate charitable giving and connection between donors and organizations presents opportunities for disruptive innovation in the philanthropy industry.
2. Celebrity-backed Causes - The involvement of high-profile personalities in promoting charitable organizations and causes presents opportunities for disruptive innovation in celebrity branding and endorsements, as well as in cause marketing.
3. Crowdfunding for Charitable Organizations - The use of crowdfunding to raise funds and awareness for charitable organizations presents opportunities for disruptive innovation in fundraising and donor engagement strategies.
Industry Implications
1. Philanthropy - The use of the online platform to facilitate charitable giving and connection between donors and organizations presents opportunities for disruptive innovation in the philanthropy industry.
2. Cause Marketing - The involvement of high-profile personalities in promoting charitable organizations and causes presents opportunities for disruptive innovation in celebrity branding and endorsements, as well as in cause marketing.
3. Fundraising - The use of crowdfunding to raise funds and awareness for charitable organizations presents opportunities for disruptive innovation in fundraising and donor engagement strategies.
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