Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Asian Fast Food Booms

China Restaurant Industry Remains A Huge Growth Opportunity

— March 27, 2009 — World
KFC’s parent company, Yum! Brands, announced on March 25 it would buy 20 percent of the Little Sheep Group, China’s leading hotpot chain restaurant based in Baotou City, Inner Mongolia.

Yum! Brand has 2,300 KFC and 400 Pizza Hut stores in China so far, while Little Sheep was operating 375 restaurants in mainland China, Hong Kong, the US and Japan at the end of last year, according to London-based research company Euromonitor International.

On the contrary, soft drink giant Coca-Cola was not lucky. Its take-over bid for China’s top pure juice maker, Huiyuan Group, was rejected by the Chinese central government days ago under the country’s anti-monopoly law which took effect last August.

Shares of Little Sheep traded at the Hong Kong Stock Exchange gained 13.7 percent to HK $2.98(US $0.38) on the same day.

The HK $493 million (US$63.6 million) deal is expected to be finalized in this summer. Sam Su, Yum! Brand China’s president, said China remains the biggest growth opportunity in the restaurant industry in the 21st century.

Image sources: Dv37 | Gxu | Cfly
Trend Themes
1. Rapid Fast Food Growth - The fast food industry, particularly in Asia, is experiencing quick expansion and companies should concentrate on innovative methods to capture the market faster.
2. Mergers and Acquisitions in the Restaurant Industry - Mergers and acquisitions activity in the restaurant industry could open up significant expansion opportunities and access to consumers for fast food companies.
3. Focus on Regional Dishes - Fast food companies could consider paying more attention to regional dishes to cater to the preferences of the local market and provide more diverse offerings.
Industry Implications
1. Fast Food - Fast food companies can expand their reach and market penetration with innovative growth methods.
2. Restaurant - Mergers and acquisitions in the restaurant industry offer new possibilities for expansion and access to diverse consumer bases for fast food companies.
3. Beverage - Beverage companies, particularly those looking to expand in Asia, should consider anti-monopoly laws when making investments in the region and explore other potential acquisition opportunities.
1.9
Score
Popularity
Activity
Freshness