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Canine Social Networking

Australian Dogtree Lets You Find Puppy Playmates Online

— March 21, 2009 — Business
Are you lonely? Need a friend? Looking for someone compatible? NO! Not you! At least that’s what a new social networking service for dogs and dog owners has to say.

A free service called “Australian Dogtree” is now available where an owner can look online for a suitable playmate or walking friend for their dog.

So what happens when you find one for your best friend? You can invite the dog and its owners on a play date or an initial meeting. There, you can decide if you want to continue the relationship (soft music in the background).

A couple of ways dog owners can do it is to enter their zip code to see if there’s someone close by to begin with. From there, they can dig deeper, or conduct a new search by selecting size and breed.
Trend Themes
1. Canine Social Networking - Opportunity for pet-related businesses to create their own canine social networks
2. Online Pet Services - Disruptive innovation opportunity to create online services for pet owners to connect with other pet owners and service providers
3. Pet-friendly Communities - Opportunity for real estate businesses to develop pet-friendly residential communities and amenities
Industry Implications
1. Pet Services - Businesses that offer pet services like grooming and boarding can partner with canine social networks to expand their customer base
2. Technology - Technology companies can invest in developing platforms and apps for online pet services and canine social networks
3. Real Estate - Real estate businesses can create pet-friendly communities with amenities tailored to pet owners
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