Cigar Smokers Turn to Shorter Cigars Called ‘Nubs' To Save C
Going Like Sixty — March 12, 2009 — Marketing
References: transworldnews
Some people consider smoking cigars to be a luxury and therefore they’re subject to cutbacks during the recession. Cigar stores are keeping their customers “engaged” in smoking by offering shorty cigars called Nubs in sample packs.
Nubs are not just regular cigars hacked off, they are especially rolled to be a short smoke. Cigar store retailers are selling sampler packages of Nubs to allow cigar smokers to sample new brands without the normal expense of buying a full box of full length stogies.
Nubs are not just regular cigars hacked off, they are especially rolled to be a short smoke. Cigar store retailers are selling sampler packages of Nubs to allow cigar smokers to sample new brands without the normal expense of buying a full box of full length stogies.
Trend Themes
1. Shorty Cigars - Retailers are finding success by offering shorter cigars, or 'Nubs', to engage cigar smokers during the recession.
2. Sampler Packages - Cigar stores are selling packages of these shorter cigars, or 'Nubs', to allow smokers to sample new brands without the expense of buying a full box.
3. Luxury Cutbacks - Smoking cigars is considered a luxury and therefore subject to cutbacks, leading to the rise in popularity of shorter cigar options like 'Nubs'.
Industry Implications
1. Cigar Retail - Cigar retailers can offer sampler packages of Nubs to attract customers and offer a unique experience.
2. Tobacco Manufacturing - Tobacco manufacturers could develop and market new lines of shorty cigars, or 'Nubs', to meet the demand for shorter smoking options.
3. Luxury Goods - As luxury goods face cutbacks during a recession, the trend towards shorter cigar options like 'Nubs' presents an opportunity for luxury goods retailers to offer a more affordable option.
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