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Simplified Indie Shopping

Shana Logic Sorts Art, Clothing and Decor by Personal Style

— March 6, 2009 — Art & Design
At the top of the Shana Logic website, there is the slogan “Shop Indie. Pass it On!” After constantly checking the site for what I know will be the latest and greatest in jewelry, clothing, house décor, and stuff for your pets all year, I’ve decided that it’s time to share this gem of a website with the Trend Hunter community. 

Shana Logic carries many brands that you are probably unfamiliar with, like Deadworry, Crywolf Clothing, Twinkie Chan, Marty Flint, and the store’s namesake brand. Be sure to not pass over Shana Logic’s wonderful fine art section where you can find art from many different indie artists and some of which is one-of-a-kind.

Don’t be surprised if your favorite illustration or painting is there one week and gone the next, however; Shana Logic only makes limited numbers of some of its stock.

I love the way the website is organized. There are categories for what sort of items you are looking for as well as an option to shop by style.  If you are feeling “Cute, Cute, Cute!,” “Punk Rock Sass,” “Asian Inspiration,” or just “Yummy,” they’ve got everything you want in one place.
Trend Themes
1. Personalized Indie Shopping - Opportunity to disrupt traditional online shopping by sorting items by personal style rather than category.
2. Limited Edition Offerings - Opportunity to create demand for niche products by offering limited edition items that rotate frequently.
3. Indie Art Curation - Opportunity to disrupt traditional art sales by curating and selling one-of-a-kind art from independent artists.
Industry Implications
1. E-commerce - More e-commerce platforms can offer personalization options for customers to browse and shop by specific tastes and styles.
2. Fashion - Fashion brands can experiment with limited edition drops and bring a sense of exclusivity to their offerings.
3. Art - Art galleries can create partnerships with independent artists to curate one-of-a-kind collections for sale to a wider consumer base online.
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