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Twisting Camera Lenses

Digital U-Turn Camera Is Designed For Self-Taken Photos

— March 4, 2009 — Tech
A new addition to the world of gadget collectibles for children is Digital Blue’s U-Turn Camera, a digital camera that comes with fresh camera twists and features.

The U-Turn Camera is marketed for kids and preteens. It comes with a twisting lens which allows kids to snap self shots or capture moments they share with their BFFs. After the photo has been taken, it can be viewed in the 2.4 inch LCD screen which also swivels.

The camera’s interesting feature is the morph function that lets the user play with the images by distorting them using any of the 12 preset effects included. Some of these effects are the swirl, squatty view and stretchy head (a technological breakthrough for Digital Blue).

A total of 80 photos can be stored in the camera’s built-in memory, however, it was not mentioned whether a USB to mini USB cord and ports for linking up are included with the product so it’s not clear if the pictures can be uploaded to a PC or laptop.

The Digital Blue U-Turn digital camera is expected to be released in the spring, with a price of $49.99.
Trend Themes
1. Twisting Camera Lenses - Camera technology is moving towards distorting images and giving the user greater control over photos.
2. Self-taken Photos - New cameras are being designed for users to take their own photos without needing help from others.
3. Morph Function - Digital cameras are now being designed with the functionality to distort images using preset effects.
Industry Implications
1. Photography - Opportunities for innovation can be found in marketing cameras specifically for children, with unique design options and added functionality.
2. Technology - As cameras become more advanced, new features such as distorting images and increased storage capacity offer opportunities for innovation.
3. Retail - Camera manufacturers can tap into the growing demand for customizable cameras by creating new products with unique design features and user-friendly interfaces.
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