Cutting-Edge 'Emporio Mall' in New Delhi
Marissa Brassfield — March 3, 2009 — World
References: nylonmag & treehugger
The unusual images you see in the gallery above aren't from an art gallery, although they may as well be; these photographs are of the 'Emporio Mall,' a store in New Delhi, India, which is made almost entirely of scissors. There are scissor doors, windows, hangers, and walls. In place of portraits or paintings, 'Emporio Mall' has sculptures made from pairs of scissors.
The 'Emporio Mall' is named for designer Rajesh Pratap Singh. According to Nylon, Singh "works extensively with Indian fabric mills to promote his national textiles and style."
The 'Emporio Mall' is named for designer Rajesh Pratap Singh. According to Nylon, Singh "works extensively with Indian fabric mills to promote his national textiles and style."
Trend Themes
1. Sculptural Retail Spaces - The trend of creating unique retail spaces that incorporate artistic sculptures offers opportunities for innovative branding and immersive shopping experiences.
2. Material-driven Design - Using unconventional materials like scissors in architectural design opens up possibilities for sustainable and visually stunning creations.
3. Promoting National Textiles - The emphasis on using Indian fabric mills by designer Rajesh Pratap Singh highlights a trend of promoting local textiles and supporting domestic industries.
Industry Implications
1. Retail - The retail industry could explore incorporating artistic elements and unique materials into stores to enhance customer engagement and create memorable shopping experiences.
2. Architecture - Architects can embrace the trend of using unconventional materials like scissors to create visually stunning and sustainable structures that push the boundaries of traditional design.
3. Textile Manufacturing - The focus on promoting national textiles by designer Rajesh Pratap Singh presents an opportunity for the textile industry to showcase Indian fabrics and leverage the growing demand for sustainable and ethically sourced materials.
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