Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Coal Air Fresheners

Coen Brothers Parody Ad Proves "Clean Coal" is Anything But

The Coen Brothers, the duo behind one of my all-time favorite movies ("The Big Lebowski"), directed this "Clean Coal" faux air freshener ad for a 'This is Reality' campaign. After spraying down the home's interior with a cloud of black "clean coal" air freshener, the caption at the end of the video reads, "In reality, there's no such thing as clean coal."

Implications - This is pretty remarkable. It's not often that you have Oscar-award winning directors shooting commercials, and it's impressive to see that it is for a public service announcement. The ad is sharp, humorous, and jarring, much like the best Coen Brothers movies.

The Coen Brothers' "Clean Coal" ad is currently airing on cable television.
Trend Themes
1. Parody Ads - Disruptive innovation opportunities can be found in creating clever and satirical ads to challenge misleading or controversial marketing campaigns.
2. Reality Campaigns - There is potential for disruptive innovation in launching campaigns that aim to reveal the truth behind certain industries or products, like the 'This is Reality' campaign did with 'Clean Coal'.
3. Celebrity Endorsements - Disruptive innovation can be achieved by leveraging the fame and influence of well-known personalities to bring attention to societal issues or advocate for positive change, as seen with the involvement of the Coen Brothers in the 'Clean Coal' ad.
Industry Implications
1. Advertising - In the advertising industry, there is an opportunity for disruptive innovation by creating campaigns that challenge conventional and misleading marketing tactics, such as through the use of parody ads.
2. Energy - The 'Clean Coal' ad highlights the potential for disruptive innovation in the energy industry by promoting transparency and debunking misconceptions around certain practices or technologies.
3. Film Production - The involvement of renowned movie directors like the Coen Brothers in creating impactful ads demonstrates the potential for disruptive innovation in the film production industry by leveraging influential storytellers to communicate important messages.
3.2
Score
Popularity
Activity
Freshness