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$2.3 Million Supercars

The Aston Martin One-77 Will Be Most Expensive Car Ever Produced

— February 23, 2009 — Autos
"Ultimate elegance" can be considered a modest portrayal of the extraordinary One-77 Aston Martin concept. The British manufacturer always leaves us in awe with every new addition to its magnificent collection, and the One-77 is no exception.

The stunning design is reportedly going to be the most expensive production car ever made with a shocking price tag of $2.3 million, overtaking the record-holder Bugatti Veyron. The refined carbon fiber chassis and handcrafted aluminum body will be powered by a 7.0 liter V12 engine, delivering breathtaking performance and sophistication to its thrilled driver. Introduced are invigorating design features, such as new sleek headlights and striking muscular front and side vents.

Still, none of the above-mentioned elements holds the essence of this super car’s uniqueness, which is actually disclosed in its very name. The luxurious supercar will be available to a strictly limited number of astute buyers; only 77 lucky Aston Martin customers will acquire the invaluable keys to this flagship car and have it extensively customized to their liking, thus adding to the exclusiveness and unspoken value.

The overjoyed owner will definitely be the envy in the eyes of all but 76 others, not including poor old James Bond.
Trend Themes
1. Luxury Supercars - Disruptive innovation opportunity: Develop a more affordable luxury supercar targeted at a wider consumer base.
2. Limited Edition Vehicles - Disruptive innovation opportunity: Create limited edition vehicles with unique customization options to cater to exclusive customers.
3. High-performance Engines - Disruptive innovation opportunity: Develop advanced and efficient high-performance engines for supercars that deliver both power and eco-friendliness.
Industry Implications
1. Automotive Manufacturing - Disruptive innovation opportunity: Utilize advanced manufacturing technologies to streamline production processes and reduce costs for high-end supercars.
2. Customization Services - Disruptive innovation opportunity: Offer personalized customization services for luxury vehicle owners, allowing them to create unique and bespoke designs.
3. Carbon Fiber Industry - Disruptive innovation opportunity: Research and develop new carbon fiber materials that are lighter, stronger, and more cost-effective for use in supercar manufacturing.
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