Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,048 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,048 cutting edge ideas.

Zero Star Hotels

The Null Stern Hotel in Switzerland Is In An Old Bomb Shelter

— February 17, 2009 — Unique
In Switzerland, for risk takers, five stars is out. The Null Stern Hotel in Sevelen is, translated, a zero star hotel. Now, that doesn't mean that it's a bad hotel; it's just an incredibly innovative way to gain perspective and experience history.

Twin brothers Frank und Patrik Riklin turned an old bomb shelter into an experience that fosters true appreciation for modern luxuries. There are no windows. Instead of installing regular heaters, the Null Stern Hotel offers guests hot water bottles. Not surprisingly, the walls lack decor. Rules (the hotel has a communist manifesto) include that men get half an hour to shower, and women a full hour.

The hotel is still in a trial phase, and will likely never truly open since it has to be available as a shelter within 24 hours notice should a military emergency arise, yet it's still a notable hotel.

Truth be told, the Null Stern Hotel is not that unbelievable after some of the crazy hotels we've featured on Trend Hunter; check out a few below!
Trend Themes
1. Zero-star Hospitality - There's a growing trend towards providing basic amenities in hotels as a unique experience to travelers.
2. Historical Tourism - Travelers are seeking out experiences that allow them to learn about the history and culture of a destination in an immersive setting.
3. Survivalist Recreation - The popularity of survivalist-themed experiences is leading to a rise in unique accommodations that offer guests the chance to escape to a remote and rugged environment.
Industry Implications
1. Hospitality Industry - The hospitality industry can capitalize on the trend towards zero-star accommodations by offering more basic amenities in hotels and marketing them as a unique experience.
2. Tourism Industry - The tourism industry can develop historical experiences that allow travelers to fully immerse themselves in the culture and history of a destination.
3. Recreation Industry - The recreation industry can offer unique opportunities for survivalist recreation, such as providing accommodations in remote and rugged environments with minimal amenities.
6
Score
Popularity
Activity
Freshness