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Viral Celeb Weight Wars

Is New York Post Cartoon With Super-Obese Jessica Simpson Cruel or Comedy?

— January 29, 2009 — Lifestyle
Jessica Simpson's appearance at the KIIS FM Chili Cookoff was meant to be just another appearance for the pop/country crooner. Instead, it's sparked an insidious weight war between A-listers and the media, with Simpson stuck in the middle.

Jessica Simpson's sister, Ashlee, stuck up for her sister, as did Miley Cyrus, Justin Gaston, Kim Kardashian, and Simpson's former personal trainer. They're pitted against headlines from major newspapers and media outlets like "Jessica Simpson's a bigger star than ever as she shows off her new curvier figure," "Kim Kardashian defends chubby Jessica, " "Give Celebs a Fat Chance," and "Jessica Simpson is Getting Fat!"

To top it all off, the New York Post ran a cartoon on January 28 that depicted an obese Jessica Simpson telling Tony Romo that she'd left him for McDonald's. While no one can argue that Simpson is the tiny, svelte star she was in months past, she's not big by any means. Is such gratuitous exaggeration comedy, or just plain cruel?
Trend Themes
1. Body Positivity Movement - Opportunities for brands to promote body positivity and inclusivity in their marketing campaigns.
2. Celebrity Influence on Body Image - Opportunities for brands to work with celebrities to promote healthy body image and challenge harmful beauty standards.
3. Social Media Impact on Body Shaming - Opportunities for brands to address and combat cyberbullying and body shaming on social media platforms.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunities for size-inclusive fashion brands that cater to a diverse range of body types.
2. Fitness and Wellness - Disruptive innovation opportunities for fitness brands that focus on overall health and well-being rather than solely weight loss.
3. Advertising and Marketing - Disruptive innovation opportunities for advertising agencies and marketers to create campaigns that challenge beauty norms and promote body positivity.
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