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Getting Intimate With Insects

Filigranes Bookstore Uses Sex With Cockroaches To Sell Books

— January 27, 2009 — Naughty
Hey kids, stop watching TV and make your own movie by reading a book. Sounds like a cool creative concept, right?

But did Dutch ad agency Air, Brussels have to use movie concepts as twisted as those in the ads for Filigranes bookstore?

A Las Vegas romp between a hot chick and a giant cockroach, a Bollywood half-man half-roach prince laying on a bed being serviced by an Indian woman, and surreal scenes with a bat-roach hanging upside down…

The ads were photographed by Paul Ruigrok with creative director/ copywriter Véronique Sels, and art directors Sophie Norman, Nam Simonis and Anthony Hirschfeld.
Trend Themes
1. Creative Advertising - Opportunity for businesses to use unconventional and provocative advertising concepts to capture attention.
2. Shocking Marketing - Disruptive innovation opportunity for companies to shock and provoke consumers with unconventional marketing campaigns.
3. Controversial Promotions - Potential for businesses to generate buzz and engage with consumers through controversial promotional activities.
Industry Implications
1. Advertising - Opportunity for advertising agencies and companies to push boundaries and create innovative campaigns.
2. Publishing - Innovative marketing strategies can be used to attract new readers and enhance the appeal of physical books.
3. Entertainment - Creative advertising concepts can be applied to captivate audiences and generate buzz for movies, TV shows, and other forms of entertainment.
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