Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Edgy Furniture Editorials

Bretz High Fashion-Like Ads to Sell Sofas

— January 26, 2009 — Art & Design
Furniture manufacturers such as Bretz are shooting faux fashion editorials to sell sofas. The companies realize the marketing advantages of creating dynamic and vibrant ads with sexy models, rather than the traditional static photograph of a nice couch in a tidy room. You can even recognize a few very familiar fashion poses in some of these photos.

The ultra-hip Bretz is a German furniture manufacture that sells high-quality handmade contemporary pieces. Collections have names like Don Corleone, Cloud 7, Chill, Monster, and Eve’s Island.

The super-stylish website is bursting with hot images available to download in mega size as well as this video titled ‘I Love My Bretz Chair.’ It’s obvious she really does--4-1/2 minutes of one girl posing with the same white leather chair.
Trend Themes
1. Fashion-inspired Furniture Marketing - Furniture manufacturers are adopting fashion editorial-style advertisements to market their products, embracing dynamic and vibrant visuals with alluring models.
2. Handmade Contemporary Furniture Collections - The trend of handmade contemporary furniture is on the rise, with companies like Bretz offering unique and stylish collections with names like Don Corleone and Cloud 7.
3. Interactive Furniture Showcasing - Furniture brands are incorporating interactive elements, such as videos like 'I Love My Bretz Chair,' to showcase their products and engage customers.
Industry Implications
1. Furniture Manufacturing - The furniture manufacturing industry has opportunities to disrupt traditional marketing approaches and leverage fashion-inspired advertisements to attract customers.
2. Interior Design - In the field of interior design, professionals can explore the use of handmade contemporary furniture collections to create unique and stylish living spaces for their clients.
3. Digital Marketing - The rise of interactive furniture showcasing presents opportunities for digital marketers to create engaging content and leverage video platforms to promote furniture brands.
5.5
Score
Popularity
Activity
Freshness