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Eco-Friendly Hotels for Oenophiles

Fall Asleep Inside a Wine Cask at De Vrouwe van Stavoren

— January 15, 2009 — Eco
Globetrotting oenophiles will find a must-see destination in Holland's De Vrouwe van Stavoren Hotel. Its four two-person rooms are comprised of four converted wine casks from Switzerland. Although the eco-friendly suites are made of a most unusual material, they feature industry-standard amenities, including an attached bathroom.

In their former lives, the wine casks from De Vrouwe van Stavoren Hotel held 14,500 liters of Beaujolais. Now they hold up to two guests--and their dog.

Implications - In today's society, an increasing number of individuals have adopted a green lifestyle. Businesses that devote their efforts offering a wide range of goods and services that are complementary to an eco-conscious way of life will benefit in many ways.
Trend Themes
1. Eco-friendly Hotel Rooms - Opportunities for hotels to utilize and offer unique, sustainable lodging options such as converted wine casks.
2. Wine-themed Lodging - An opportunity for hotels to differentiate from competitors by offering unique, themed lodging options catering to wine enthusiasts.
3. Upcycling - The trend of upcycling items such as wine casks provides opportunities for innovative and eco-friendly design solutions.
Industry Implications
1. Hospitality - Hotels can drive business by offering sustainable, unique, and themed lodging experiences.
2. Wine Tourism - Businesses can capitalize on wine enthusiasts seeking a unique and immersive travel experience, such as eco-friendly wine-themed hotel rooms.
3. Eco-design - Innovative designers and architects can explore the trend of upcycling and incorporate eco-friendly and sustainable design solutions into their work.
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