Jeremy Gutsche — December 22, 2006 — Lifestyle
Spice up your sandwich with a cool Mobi Bag. Mobi Bags are colorful storage bags that exude your personality and scream fun. You can order them from the company's website at a reasonable cost of just $2.99 for 20 bags. With all of their cool designs, you'll probably become indecisive and purchase several boxes.
Implications - Customized items are a favorite with consumers who put emphasis on individuality. Personalized items often have a personal flair that makes consumers feel special, separating the company's products from their competitors. The only problem is that these types of items doesn't necessarily reflect the purchaser. To truly make a product appealing, businesses can go with a DIY "less is more approach." This helps the product remain its original form, but also allows purchasers to add their own original twist to it.
Implications - Customized items are a favorite with consumers who put emphasis on individuality. Personalized items often have a personal flair that makes consumers feel special, separating the company's products from their competitors. The only problem is that these types of items doesn't necessarily reflect the purchaser. To truly make a product appealing, businesses can go with a DIY "less is more approach." This helps the product remain its original form, but also allows purchasers to add their own original twist to it.
Trend Themes
1. Customization Trend - Businesses can tap into the customization trend by offering products that allow consumers to personalize and add their own unique touch.
2. Individuality Emphasis - Creating products that emphasize individuality can help companies stand out and make consumers feel special.
3. DIY Trend - The do-it-yourself trend provides an opportunity for businesses to offer products that consumers can customize and personalize to their liking.
Industry Implications
1. Consumer Goods Industry - Companies in the consumer goods industry can leverage the customization trend to create personalized products that resonate with consumers.
2. Packaging Industry - The packaging industry can explore innovative ways to offer customizable packaging solutions that allow consumers to add their own twist to products.
3. Retail Industry - Retailers can capitalize on the individuality emphasis trend by curating unique and personalized product offerings that cater to consumers' desire for uniqueness.
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