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Candles that Burn at Both Ends

‘Candle by the Hour' Will Cause Your Girl to Melt

— January 8, 2009 — Lifestyle
Want to impress your date, and gave a good excuse to get out of it if it goes sour? Check out the Candle by the Hour.

The amazing thing about this candle is that it burns for up to one hour before extinguishing itself. Just simply feed up to three inches of the pliable candle through the brass clamp, and light. That’s it. It gives a great first impression that you are someone of taste, and worldly. You can even make up a story about how you acquired this candle (just be sure you don’t have any mail order catalogs laying around that feature this product).
Trend Themes
1. Sustainable Candles - There's an opportunity for candle companies to create sustainable alternatives to the 'Candle by the Hour' product.
2. Personalized Candles - Companies can offer personalized designs on candles to create a unique product for customers who want to impress their dates.
3. Smart Candles - Smart candles that can be controlled through an app or voice command can be a disruptive innovation opportunity for candle companies.
Industry Implications
1. Home Decor Industry - The home decor industry can capitalize on the popularity of unique and customizable candles to create more personalized offerings for customers.
2. Sustainability Industry - The sustainability industry can partner with candle companies to create eco-friendly and biodegradable candles to replace traditional paraffin wax candles.
3. Smart Home Industry - The smart home industry can work with candle companies to create smart candles that integrate with existing smart home systems.
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