Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Morbid Safe Sex PSAs

‘The Cover' by MTV Staying Alive

— December 24, 2008 — Lifestyle
MTV has collaborated with Belgian ad agency Lowe Brussels on a morbid PSA video as part of their ‘Staying Alive’ campaign to promote safe sex.

The spot is set to a soothing soundtrack that draws you in as we see a young man waking up in bed next to an attractive young female, looking content and happy. As he gets dressed before he leaves, Prince Charming gives the woman a delicate kiss before he covers her face with the white blanket with a copy that reads, “Not every love story has a happy ending. Protect your future. Wear a condom.”

There is something about direction by Mathieu Mortelmans that makes this spot very effective for me. Maybe because its theme is disguised under the happy music, bright sunny light and romantic touches, magnifying its impact at the end.

The creative team who worked on this also includes creative director Veronique Hermans, art director Ad Van Ongeval, copywriter Dieter De Ridder, and Sab Mucho.
Trend Themes
1. Morbid Psas - The use of morbid imagery and storytelling in public service announcements (PSAs) can effectively grab attention and promote important messages.
2. Safe Sex Campaigns - Collaborations between media outlets and ad agencies can help promote safe sex practices through creative and engaging campaigns.
3. Impactful Visual Storytelling - The use of visual storytelling techniques, such as disguising the main theme until the end, can enhance the impact and effectiveness of advertising campaigns.
Industry Implications
1. Advertising - The advertising industry can benefit from innovative approaches to create thought-provoking and memorable PSAs to promote social issues.
2. Media - Media outlets, like MTV, can leverage their platforms to collaborate with ad agencies and raise awareness around important topics such as safe sex.
3. Healthcare - Healthcare organizations and initiatives can utilize creative storytelling techniques to deliver impactful messages about safe sex practices and sexual health.
5.9
Score
Popularity
Activity
Freshness