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Hollywood Credit Crunch

Christina Aguilera Reduces Home by $1 Million to Prep for AMA

— November 24, 2008 — Pop Culture
While Christina Aguilera is working the American Music Awards, she hopes her real estate agent is working the Beverly Hills home shoppers. Christina Aguilera will get a seven minute opening shot on the American Music Awards with her greatest hits “Genie in a Bottle” “Fighter," "Beautiful," "Keeps Getting Better" and "Dirrty." Could it be she was inspired by the lack of activity in selling her four bedroom, seven bath home in the hills overlooking L.A.?

Christina Aguilera’s house in West Hollywood has been on the market for over six months. Formerly the home to aging rocker Ozzy Osborne, and America’s Got Talent judge, Sharon Osborne, Aguilera reduced the home by a quick million to $6.995 million. It’s a luxury home through and through, from the totally awesome theater that seats 18 to the spa that seats 12, to the killer view from the pool area. The new owners will be able to imagine Christina Aguilera roaming the 6500 square feet on the black terrazo and walnut floors.
Trend Themes
1. Luxury Real Estate Market Slowdown - The prolonged selling period, as well as price reduction, of Christina Aguilera's luxury property in West Hollywood indicates challenges in the luxury real estate market, opening the door for disruptive innovation opportunities.
2. Celebrity Endorsement Power Shift - The lack of interest in Christina Aguilera's former home, which was once owned by Ozzy and Sharon Osborne, may indicate a shift in the power of celebrity endorsement in the luxury real estate industry, presenting opportunities for disruptive innovation.
3. Virtual Property Tour Revolution - The difficulty in selling Christina Aguilera's property may open opportunities for disruptive innovation in the form of virtual property tours, providing buyers with a more thorough and interactive experience of the luxury home.
Industry Implications
1. Luxury Real Estate - The luxury real estate industry faces challenges in the current market, allowing for opportunities for disruptive innovation.
2. Celebrity Endorsement - The lack of selling interest in Christina Aguilera's former celebrity-owned property may indicate a shift in the power of celebrity endorsement, providing room for disruptive innovation in the industry.
3. Virtual Property Tours - As the luxury real estate market slows down, the use of virtual property tours could be a disruptive innovation opportunity for agents and sellers, offering buyers a more thorough experience of the house without physically visiting it.
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