Beyonce by Bruce Weber in V Magazine
References: dailymail & fashiontography.blogspot
Not only did legendary photographer Bruce Weber shoot Beyonce with Obama on her fingernails for the cover of the Winter 2008 V56 issue of V Magazine, he also captured her in a playful and fun editorial in which Beyonce poses like a mannequin.
Entitled 'Beyoncé is Back,' the editorial features Beyoncé Knowles as styled by Deborah Watson having fun while planning for her upcoming tour. This includes backstage and wardrobe fun with a bunch of male models including Ryan Vigilant, Terron Wood and Nate Gill.
In the interview, Beyonce talks about her alter ego 'Sasha Fierce', saying "It's a way for me to differentiate what I do onstage from who I really am--It's a way for me to not lose myself, to keep my life in perspective, because it's really hard sometimes to stay on earth when you're a celebrity."
V Magazine's editor-in-chief, Stephen Gan, was very happy about the choice of the issue’s cover model: "Beyonce is a true icon of our time and V Magazine loves everything that she represents, including her new album which lands in about a week! Bruce Weber has captured her classic beauty as well as her fierce onstage persona."
Entitled 'Beyoncé is Back,' the editorial features Beyoncé Knowles as styled by Deborah Watson having fun while planning for her upcoming tour. This includes backstage and wardrobe fun with a bunch of male models including Ryan Vigilant, Terron Wood and Nate Gill.
In the interview, Beyonce talks about her alter ego 'Sasha Fierce', saying "It's a way for me to differentiate what I do onstage from who I really am--It's a way for me to not lose myself, to keep my life in perspective, because it's really hard sometimes to stay on earth when you're a celebrity."
V Magazine's editor-in-chief, Stephen Gan, was very happy about the choice of the issue’s cover model: "Beyonce is a true icon of our time and V Magazine loves everything that she represents, including her new album which lands in about a week! Bruce Weber has captured her classic beauty as well as her fierce onstage persona."
Trend Themes
1. Mannequin Poses - Opportunity for disruptive innovation in retail visual merchandising by incorporating mannequin-inspired poses for models in fashion editorials.
2. Alter Ego Branding - Potential for disruptive innovation in personal branding by adopting alter egos, like Beyonce's 'Sasha Fierce', to differentiate and maintain authenticity.
3. Playful Editorial Shoots - Opportunity for disruptive innovation in editorial photography by embracing playful and fun concepts, as seen in Bruce Weber's Beyonce shoot for V Magazine.
Industry Implications
1. Retail - Retailers can explore incorporating mannequin-inspired poses for models in their visual merchandising strategy, creating a unique and eye-catching shopping experience.
2. Personal Branding - Individuals looking to establish a distinctive personal brand can consider adopting alter egos or personas, like Beyonce's 'Sasha Fierce', to stand out in the market.
3. Editorial Photography - Photographers and publications can experiment with more playful and fun concepts in editorial shoots, attracting attention and engaging audiences in new ways.
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