Sloggi Chooses the Best Butts in the World
Going Like Sixty — November 13, 2008 — Marketing
References: stuff.co.nz
Sloggi, a Swiss underwear company, has an annual competition to find the top bottom in the world. This year, Saiba Bombote and Melanie Nunes Fronckowiak had the best cheeks at the competition held in Paris.
The winners were chosen from online submissions. In 2007, 6 million visitors uploaded 30,000 pictures of their bottoms for online voting by the public, and 37 million votes were cast.
The winners were chosen from online submissions. In 2007, 6 million visitors uploaded 30,000 pictures of their bottoms for online voting by the public, and 37 million votes were cast.
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