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Money Make-Overs

The Dutch-Designed 5 Euro Coin

— November 13, 2008 — World
The Euro has just had a beautiful makeover as a result of a design competition run by the Dutch Ministry of Finance.

The newly-minted design for the five Euro coin is the work of artist and architect, Stani Michiels, who won the “Netherlands and Architecture” themed competition.

The front of the coin was created by incorporating a list of the 109 most prominent Dutch architects, which were placed in order of how many hits they receive when an internet search is performed on them. In addition, the names are cast in varying font weights to create a portrait of Queen Beatrix.

The back of the coin displays recently published architecture books with their spines positioned to create a map of The Netherlands in the negative space.

A unique, modern, and extremely clever design concept.
Trend Themes
1. Coin Design Competition - Design competitions are a great avenue for discovering new artists and architects while providing an opportunity for disruptive innovations in the coin industry.
2. Digitally-inspired Design Elements - Coin designs that incorporate digital elements such as internet search results provide an opportunity for disruptive innovation in traditional coin design techniques.
3. Smart Coin Design - Innovative coin designs that create hidden or embedded information in their design elements could create disruptive change in the coin industry.
Industry Implications
1. Numismatics - Numismatics companies could innovate by introducing a wider variety of coin designs using design competitions and digitally-inspired design elements.
2. Architecture - Architecture companies could create innovative designs for coins, medals, and similar items, exchanging techniques and technologies between these art forms.
3. Printing and Minting - Printing and minting industries could revolutionize the way coins are made by adding digital design elements and hidden information in their products.
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