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$400,000 Shotguns

J. Purdy & Sons Guns

— November 14, 2008 — Lifestyle
Two rare and very fancy shotguns are the show pieces for Christie's Gun and Rifle sale in London. The 12 gauge shotguns are from fine gunsmiths J. Purdey & Sons. The British-made shotguns are loaded with gold embellishments which do absolutely nothing for the accuracy of the gun.

This pair of shotguns was inspired by Ken Hunt’s study of arms in the Wallace Collection housed in the Tower of London. J. Purdey & Sons is the preferred gun maker for the royal family. Queen Victoria purchased a set of guns from them in 1838.
Trend Themes
1. Luxury Firearms - Disruptive innovation opportunity: Developing high-end firearms with unique designs and embellishments to cater to affluent customers seeking status and exclusivity in their firearm purchases.
2. Historically-inspired Design - Disruptive innovation opportunity: Creating firearms that incorporate elements of historical designs and craftsmanship to appeal to collectors and enthusiasts interested in the heritage and tradition of gunsmithing.
3. Customized Firearms - Disruptive innovation opportunity: Offering personalized and customized firearm options, allowing customers to choose specific embellishments and customization features to create a truly unique and tailored shooting experience.
Industry Implications
1. Firearm Manufacturing - Disruptive innovation opportunity: Introducing advanced manufacturing techniques and materials to optimize production processes and create high-quality firearms with unique designs at scale.
2. Luxury Goods - Disruptive innovation opportunity: Collaborating with luxury brands and designers to create limited-edition firearm collections that combine craftsmanship, exclusivity, and high-quality materials for discerning luxury consumers.
3. Collectibles and Antiques - Disruptive innovation opportunity: Leveraging digital platforms and online marketplaces to connect collectors and sellers of high-value and rare guns, facilitating transactions and expanding the reach of the collectibles and antiques market.
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