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Gothic Avian Fashion

Alexander McQueen's Bird-Inspired Campaign

— October 24, 2008 — Luxury
British haute couture designer Alexander McQueen has revealed his Fall 2008 ad campaign. Shot by Craig McDean and styled by Tabitha Simmons, the ads feature red-haired 17-year-old model Alice Gibb as a sort of Gothic bird caught among the twigs and sticks of a gigantic dark nest.

Alice's flaming red hair is in deep contrast with the dark and ominous-looking nest. But I think it is that contrast--and the beautiful dresses--that gives this print campaign its edge and beauty.

Implications - Alexander McQueen has created a stunning campaign that quite obviously derives a large part of its inspiration from birds. The myth that inspired McQueen also involves a 600 year old tree.
Trend Themes
1. Gothic Avian Fashion - Disruptive innovation opportunity: Explore the fusion of gothic elements and avian-inspired fashion to create unique and edgy designs.
2. Red-haired Models - Disruptive innovation opportunity: Embrace non-traditional beauty standards by featuring models with unconventional hair colors in fashion campaigns.
3. Contrasting Campaign Visuals - Disruptive innovation opportunity: Experiment with contrasting visuals to create captivating and attention-grabbing print campaigns.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Incorporate bird-inspired elements into fashion designs to create unique and visually striking collections.
2. Photography - Disruptive innovation opportunity: Explore alternative and dark visual aesthetics in fashion photography to create memorable and unconventional campaigns.
3. Hair Color Products - Disruptive innovation opportunity: Develop and market hair color products that cater to the growing demand for bold and non-traditional hair colors in the fashion industry.
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