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Paying to Break Things

Credit Crunch Venting at Sarah's Smash Shack

— October 10, 2008 — Lifestyle
With the world’s financial system in turmoil and many companies in trouble, there is one business currently thriving in San Diego and that is Sarah’s Smash Shack. Patrons can go there and break crockery, mugs and even TVs to vent their frustrations over the credit crunch--for a fee.

One client and his wife gladly spent $50 smashing plates and glasses to relieve the anger they felt after not being able to buy their first home because no bank would lend them any money.

Plates are popular because customers can write anything on them with black marker pens--most likely something they wish to get off their chests before hurling. Also popular are breakable picture frames, where photos of hated individuals can be slipped.

It costs $10 and up for 15 minutes of stress-relieving smashing. There is music and protective gear provided, but no drinks and food are served. Drowning in your sorrow is obviously not encouraged.
Trend Themes
1. Alternative Stress Relief - Embracing unconventional methods to relieve stress and frustration can be a disruptive innovation opportunity for businesses.
2. Experience-based Entertainment - Creating unique experiential entertainment options, such as smash rooms, can tap into the market of consumers looking for unconventional forms of entertainment.
3. Cathartic Consumerism - Catering to consumers' desire to release pent-up emotions through controlled destruction can be a disruptive innovation opportunity for businesses in various industries.
Industry Implications
1. Entertainment - The entertainment industry can explore the development of dedicated spaces or experiences centered around stress relief and cathartic activities.
2. Wellness - The wellness industry can incorporate unconventional stress-relief methods, such as smash rooms, as part of their offerings to cater to consumers seeking unique therapeutic experiences.
3. Retail - Retailers can explore partnerships or dedicated sections within their stores that offer cathartic consumerism experiences, allowing customers to participate in stress-relief activities while shopping.
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