MINI Clubman Ad Creates Buzz
Marissa Brassfield — September 23, 2008 — Autos
Car lovers know that the pleasure of driving on a country back road comes with the inevitable pain of cleaning the dead bugs from your front grill and windshield--a rite that MINI exploits for their new Clubman fly ads.
In them, we're taken to a fly funeral, in which a priest gives a stirring eulogy to a group of geriatric houseflies for Zac, one of their fallen comrades. The dearly departed fly met his demise on the business end of a MINI Clubman--a death that is described as 'legendary' and 'sensational.'
In them, we're taken to a fly funeral, in which a priest gives a stirring eulogy to a group of geriatric houseflies for Zac, one of their fallen comrades. The dearly departed fly met his demise on the business end of a MINI Clubman--a death that is described as 'legendary' and 'sensational.'
Trend Themes
1. Innovative Advertising Campaigns with Shock Value - MINI Clubman's fly funeral ad showcases the impact of using unconventional advertising ideas and narratives to create buzz.
2. Incorporating Humor in Marketing Campaigns - MINI Clubman's fly funeral ad demonstrates how a touch of humor can make an otherwise boring product ad exciting and shareable on social media.
3. Exploring Viral Marketing Strategies - The fly funeral ad highlights the effectiveness of provocative and viral marketing campaigns that engage the audience and spark conversation.
Industry Implications
1. Automotive Industry - MINI Clubman's unconventional advertising approach provides inspiration for car companies to create unique marketing campaigns that set themselves apart from their competitors.
2. Advertising and Marketing Industry - MINI Clubman's successful fly funeral ad shows the potential of using unconventional advertising as a disruptive innovation to attract and engage customers.
3. Entertainment Industry - MINI Clubman's ad campaign demonstrates how using narrative and humor can make ads entertaining and shareable, providing creative inspiration to companies in the entertainment industry to engage their audiences through humor.
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