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Stylish Beach Towels

Fredericks & Me and Todd Heim Collaborate for a Summer Project

— July 22, 2014 — Art & Design
Vibrantly colorful and minimally modern, these stylish beach towels are a great way to lay back and relax by sand and surf without compromising one's overall look. Instead of laying out a Dora the Explorer or Spongebob design from the beachside shop, these stylish beach towels are designs that would last a lifetime.

A collaborative project between New York City-based Todd Heim and Fredericks & Mae, a studio founded by Jolie Mae Signorile and Gabriel Fredericks Cohen, the stylish beach towels are handmade in Brooklyn. Made out of Irish linen, they are not only easy on the eyes, but also a practical alternative to heavier terry cloth towels. They dry fast and excitingly measure over six and a half feet long.
Trend Themes
1. Stylish Beach Towels - Create innovative beach towels with vibrant colors and minimal modern designs.
2. Handmade Beach Accessories - Explore the market for high-quality, handmade beach accessories made from unique materials.
3. Lightweight Towel Alternatives - Develop lightweight and fast-drying towel alternatives to cater to beachgoers' needs.
Industry Implications
1. Fashion and Lifestyle - Integrate stylish beach towels into the fashion and lifestyle industry, targeting fashion-forward consumers.
2. Home Decor and Interior Design - Position stylish beach towels as home decor items that add a touch of luxury and color to any space.
3. Outdoor Recreation and Tourism - Market stylish beach towels as essential accessories for outdoor activities, capturing the attention of travelers and tourists.
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