The Celine Fall/Winter 2014 Ads Star Top Model Daria Werbowy
References: celine & fashioncopious.typepad
For the Celine Fall/Winter 2014 ad campaign, the French ready-to-wear brand chose high-fashion model Daria Werbowy as the collection's face. Talented photographer Juergen Teller captured the beautiful brunette model dressed head-to-toe in Celine's latest fashions in a glamorous lobby.
While many of the images of the shoot have yet to be released to the public, these images by Teller showcase Werbowy hanging out in a hotel as if she just finished a long day running around the city. Werbowy's makeup and hair is left natural as the bold wool jackets, jewel-toned necklaces and clutches take center stage. The images capture Werbowy's fashionable lifestyle with close-up shots of various pieces from the Celine collection as if they were Werbowy's own belongings. Many of the pieces, such as a mustard yellow tote, are colorful enough to stand alone.
While many of the images of the shoot have yet to be released to the public, these images by Teller showcase Werbowy hanging out in a hotel as if she just finished a long day running around the city. Werbowy's makeup and hair is left natural as the bold wool jackets, jewel-toned necklaces and clutches take center stage. The images capture Werbowy's fashionable lifestyle with close-up shots of various pieces from the Celine collection as if they were Werbowy's own belongings. Many of the pieces, such as a mustard yellow tote, are colorful enough to stand alone.
Trend Themes
1. High-fashion Model Campaigns - Disruptive innovation opportunity: Companies can leverage high-fashion models to create visually stunning ad campaigns that showcase their products in a luxurious setting.
2. Glamorous Lobby Fashion - Disruptive innovation opportunity: Fashion brands can utilize glamorous lobbies as backdrops for their ad campaigns, creating a sense of luxury and sophistication.
3. Natural Beauty Aesthetic - Disruptive innovation opportunity: Beauty companies can embrace the natural beauty trend by featuring models with minimal makeup and showcasing their products in close-up shots for a more authentic and relatable appeal.
Industry Implications
1. Fashion - Disruptive innovation opportunity: The fashion industry can adopt high-fashion model campaigns and implement glamorous lobby fashion settings to create visually stunning and aspirational advertisements.
2. Beauty - Disruptive innovation opportunity: Beauty brands can embrace the natural beauty aesthetic by featuring models with minimal makeup and leveraging close-up shots to showcase their products in a more authentic and relatable way.
3. Hospitality - Disruptive innovation opportunity: Hotels and luxury hospitality brands can collaborate with fashion and beauty companies to showcase their properties as glamorous lobby locations for fashion shoots, creating mutually beneficial partnerships.
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