FoodBeast Challenged Baristas to Come With Original Recipes
Meghan Young — July 15, 2014 — Lifestyle
Ordering a drink from Starbucks can seem like a daunting task for many and these off-the-menu Starbucks drinks might make it feel even nore discouraging. Yet if people could ask the baristas to whip up their signature beverage like a bartender, perhaps the experience would be less stressful for newbies.
FoodBeast challenged a handful of baristas from local Starbucks stores in Santa Ana, California, to create off-the-menu Starbucks drinks in order to test their creativity. The results were interesting. One of the off-the-menu Starbucks drinks is called LA Smog, which is based off of a Green Tea Frappuccino with added mocha syrup and java chips. On the more experimental end is the Blueberry Breakfast Shake, which boasts a full blended blueberry muffin.
FoodBeast challenged a handful of baristas from local Starbucks stores in Santa Ana, California, to create off-the-menu Starbucks drinks in order to test their creativity. The results were interesting. One of the off-the-menu Starbucks drinks is called LA Smog, which is based off of a Green Tea Frappuccino with added mocha syrup and java chips. On the more experimental end is the Blueberry Breakfast Shake, which boasts a full blended blueberry muffin.
Trend Themes
1. Signature Barista Creations - There is an opportunity for Starbucks to embrace the creative input of their baristas and offer a menu of signature drinks developed by their own employees.
2. Personalized Drink Experiences - Starbucks could introduce a feature that allows customers to ask baristas to customize their drinks with unique and innovative ingredients, providing a more personalized experience.
3. Collaborative Menu Development - By involving consumers in the menu development process, Starbucks could create a sense of ownership and excitement around new and unique drink creations.
Industry Implications
1. Food and Beverage - The food and beverage industry could explore the concept of incorporating individual barista creativity and customer input to develop unique and personalized drink offerings.
2. Technology - Technology companies could develop mobile apps or online platforms that allow customers to interact with baristas, suggest custom ingredients, and receive personalized drink recommendations.
3. Hospitality - The hospitality industry could adopt the idea of empowering employees to create and offer signature drinks, enhancing the overall guest experience and fostering innovation in beverage offerings.
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