Japan McDonald's Happy Meal Set Comes with Edible Pens for Doodling
Laura McQuarrie — July 9, 2014 — Lifestyle
References: mcd-holdings.co.jp & en.rocketnews24
Getting a toy with a McDonald's Happy Meal set is fun, but in Japan, an order of the new Oekaki Happy Hotcake really lets kids play with their food. As a Happy Meal, the Hotcake deal comes with a stack of two pancakes, syrup, a drink, a cup of corn or french fries and two chocolate pens for drawing on your pancakes. The pancake Happy Meal is set to be served until the middle of August, which gives people plenty of time to squeeze in as many creative breakfasts as possible.
The introduction of the Oekaki Happy Hotcake is being launched alongside a series of Pokémon Happy Meal toys to coincide with the release of Pokémon the Movie: Diancie and the Cocoon of Destruction, which has a July 19 release.
The introduction of the Oekaki Happy Hotcake is being launched alongside a series of Pokémon Happy Meal toys to coincide with the release of Pokémon the Movie: Diancie and the Cocoon of Destruction, which has a July 19 release.
Trend Themes
1. Food Doodling - The trend of incorporating food doodling into dining experiences creates opportunities for innovative edible art materials and playful food designs.
2. Playful Food - The trend of incorporating play into food experiences creates opportunities for imaginative and fun meal designs and interactive culinary experiences.
3. Themed Dining - The trend of creating dining experiences that are themed around popular culture characters or media franchises creates opportunities for collaboration and marketing tie-ins with entertainment brands.
Industry Implications
1. Fast Food - Fast food chains can capitalize on the trend of incorporating play and creativity into dining experiences by offering interactive and playful meal sets like the Oekaki Happy Hotcake set from McDonald's.
2. Food Art Supplies - The trend of food doodling creates opportunities for companies to develop innovative edible art supplies, such as the chocolate pens included with the Oekaki Happy Hotcake set from McDonald's.
3. Entertainment - The trend of themed dining experiences creates opportunities for collaboration and marketing tie-ins with entertainment brands, like the Pokémon-themed toys and meal set from McDonald's for the release of Pokémon the Movie: Diancie and the Cocoon of Destruction.
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