Trend Hunter's Courtney Scharf Talks About Companies Using Customized Music
Alyson Wyers — July 9, 2014 — TH Video
References: youtu.be
Customized music is becoming a big deal, and lovers of the curated playlist are getting into it. Trend Hunter Research Advisor and Editor Courtney Scharf explains how branded playlists encompass the way music is becoming more customized, whether it's to promote a brand or product, or whether it's the actual music itself. She discusses her favorite examples of this on the site.
Some brands are using customized music playlists to interact and engage with their customers like H & M is doing with their Music Playing Product Catalogs, or Gucci is doing with The Fringe. Companies are also offering more personal ways of listening to music period. These curated lists could be based on mood, activities or other personal listening preferences.
Some brands are using customized music playlists to interact and engage with their customers like H & M is doing with their Music Playing Product Catalogs, or Gucci is doing with The Fringe. Companies are also offering more personal ways of listening to music period. These curated lists could be based on mood, activities or other personal listening preferences.
Trend Themes
1. Customized Music - Opportunity to create personalized music experiences for brands and products, enhancing customer engagement and interaction.
2. Branded Playlists - The trend of using curated playlists as a promotional tool to communicate brand identity and offer personalized listening experiences.
3. Personalized Listening - Growing demand for personalized music options based on mood, activities, and individual preferences.
Industry Implications
1. Retail - Retailers can utilize branded playlists to enhance the shopping experience, promote products, and connect with customers on a deeper level.
2. Fashion - Fashion brands can leverage customized music playlists to communicate brand identity, create immersive shopping experiences, and engage with their target audience.
3. Music Streaming - Music streaming platforms can capitalize on personalized listening trends by offering tailored playlists, recommendations, and enhanced user experiences.
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