The Age of Innocence Documents the 1970s Soccer World
Vasiliki Marapas — July 7, 2014 — Lifestyle
References: taschen & fastcodesign
Edited by Reuel Golden, 'The Age of Innocence' is a photographic tome that celebrates the soccer world during the 1970s.
The book documents the cultural and global impact of the game during what is arguably its most glamorous moment, from the fashion choices (sideburns included) to politics. Long before the name David Beckham was globally recognized, the world was seeing soccer become an international sport; this important, nostalgic book documents the first generation of soccer superstars that made this happen.
The book includes images which were sourced from archives all over the world, as well as from superbly talented photographers Neil Leifer, Peter Robinson, Gerry Cranham and Terry O'Neill, among others. The photographs are accompanied by thought-provoking essays by the likes of Rob Hughes, Brian Glanville and Barney Ronay.
The book documents the cultural and global impact of the game during what is arguably its most glamorous moment, from the fashion choices (sideburns included) to politics. Long before the name David Beckham was globally recognized, the world was seeing soccer become an international sport; this important, nostalgic book documents the first generation of soccer superstars that made this happen.
The book includes images which were sourced from archives all over the world, as well as from superbly talented photographers Neil Leifer, Peter Robinson, Gerry Cranham and Terry O'Neill, among others. The photographs are accompanied by thought-provoking essays by the likes of Rob Hughes, Brian Glanville and Barney Ronay.
Trend Themes
1. Retro Sports Photography - The use of vintage photography to capture iconic moments in sports creates an emotional connection with fans and can be used as an alternative revenue stream for sports franchises.
2. Nostalgic Sports Marketing - Integrating elements of retro sports culture into modern marketing strategies can appeal to fans across multiple generations.
3. Sports History Education - Creating educational materials that incorporate sports history, such as 'The Age of Innocence,' can be a unique way to engage students and generate revenue for sports museums and memorabilia retailers.
Industry Implications
1. Sports Media - Utilizing retro sports photography and content can create new opportunities for sports media companies to attract and engage fans.
2. Sports Merchandising - The use of iconic sports images from the past can be leveraged as a new product line for sports merchandise retailers.
3. Sports Tourism - Integrating sports history into tourism itineraries can attract fans who are interested in the cultural significance of sports and can create economic opportunities for host cities.
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