Wet Clay Repurposes Discarded Materials into Laser-Cut Bracelets
Meghan Young — July 3, 2014 — Eco
References: wetclaystudio & design-milk
A relatively new brand, Wet Clay offers a unique collection of accessories that will appeal to both style-minded and eco-conscious individuals alike. The line of laser-cut cuff bracelets are made out of a commonly discarded material: leather upholstery. Yet there is nothing common about these bracelets.
Founded by Bre Walters, who once worked at a high end furniture store in Savannah, Georgia, Wet Clay was born when she made it her mission to find a use for all of the discontinued leather samples left behind. According to her website, "The name 'Wet Clay' stems from the idea of being mold-able and open to infinite possibilities." A great motto to stand by, every design lends more weight to it. Wet Clay designs for both men and women.
Founded by Bre Walters, who once worked at a high end furniture store in Savannah, Georgia, Wet Clay was born when she made it her mission to find a use for all of the discontinued leather samples left behind. According to her website, "The name 'Wet Clay' stems from the idea of being mold-able and open to infinite possibilities." A great motto to stand by, every design lends more weight to it. Wet Clay designs for both men and women.
Trend Themes
1. Upcycling Accessories - Repurposing discarded materials into accessories is a growing trend, creating opportunities for eco-friendly and innovative fashion brands.
2. Laser-cut Jewelry - The use of laser-cutting technology to create unique and intricate designs in jewelry is a trend that provides opportunities for upscale and edgy fashion brands.
3. Sustainability in Fashion - The increasing focus on sustainability in fashion is a trend that offers opportunities for brands that can create environmentally-friendly and stylish products.
Industry Implications
1. Fashion - The fashion industry has the opportunity to embrace the trend of upcycling and create innovative designs that are environmentally-friendly.
2. Furniture - The furniture industry can follow Wet Clay's example and repurpose discarded materials into new products.
3. Technology - The use of laser-cutting technology is a disruptive trend that can be applied to multiple industries beyond fashion, such as architecture and product design.
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