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Banishing Back Fat

New Plastic Surgery Technique Eliminates Rolls

— September 13, 2008 — Science
Are you fond of wearing tight shirts but always frustrated to see the rolls of skin that bulge out in the back--especially around the bra line? If so, you are definitely not alone. A lot of women, even physically fit ones, have the dreaded back fat dilemma.

Back fat isn’t necessarily directly correlated with being overweight. It is also a result of aging, which cases it cannot be removed with exercise. Thanks to modern medicine, however, there is now a surgical procedure that can remove excess back skin.

Between 2001 and 2007, seven patients had the back lift surgical procedure completed--all had positive feedback. During the initial procedure, skin for about 8 to 10 inches wide is removed and the remaining tissues are connected. The back lift procedure takes about an hour. 22 months after the surgery, patients must come back in for a follow-up.

Minimal complications after the surgery can be expected but after a few days, physical activities can be started again. So far, 20 patients have undergone the back lift procedure. The number is projected to increase after word about the procedure gets out.  Plastic and Reconstructive Surgery Magazine published a study on back lift surgery that indicates that the procedure is an effective method of contouring the middle and upper back.
Trend Themes
1. Back Lift Surgery - The back lift surgical procedure presents an opportunity for plastic surgery clinics aiming to offer innovative solutions for tightening skin and eliminating back fat.
2. Skin Tightening Techniques - The rise of skin tightening techniques presents an opportunity for beauty clinics developing innovative solutions to aging and weight-related skin laxity problems, including back fat.
3. Non-invasive Skin Treatments - The demand for non-invasive cosmetic treatments presents an opportunity for cosmetic clinics developing alternative ways to address aging and back fat without resorting to surgery.
Industry Implications
1. Plastic Surgery - Plastic surgery clinics looking to stay ahead of the curve in cosmetic treatments aim to be early adopters of the back lift surgical trend.
2. Beauty and Wellness - Beauty and wellness clinics offering skin tightening treatments may want to include back fat as part of their portfolio as a way to expand their customer base and tap into the growing skin treatment market.
3. Cosmetic Treatments - Cosmetic clinics offering non-invasive cosmetic treatments can tap into the market for clients seeking alternative solutions to address aging and weight-related skin problems such as back fat, offering a potential disruptive innovation to traditional surgical procedures.
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