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Obsessive Brand Fans

The Disney Guy

— September 13, 2008 — Lifestyle
George Reiger is also known as The Disney Guy and has had over 1900 Disney tattoos. Due to the hardcore approach of Disney towards copyright, he has had to have them done by a private artist rather than a studio, and Disney has banned him from appearing in tattoo magazines. He is apparently the only man in the world to be given express permission to copy Disney images as tattoos.

He appears to have made himself someone through all of this. His website features a gallery of him with celebrities.

Not surprisingly, George Reiger is also the only person in the world with a custom-built Disney house, complete with over 26,000 Disney items.

But hey, it makes him happy, and he gets to go to Disney World once a month. What I really want to know is if they make him pay…
Trend Themes
1. Hardcore Brand Fandom - Disruptive innovation opportunity: Develop online platforms or communities that cater specifically to hardcore brand fans, offering exclusive content, merchandise, and experiences.
2. Personal Branding Through Fan Associations - Disruptive innovation opportunity: Create tools or services that help individuals build a personal brand through their association with a particular brand or product.
3. Brand Loyalty in Subcultures - Disruptive innovation opportunity: Identify niche subcultures or communities with strong brand loyalty and develop targeted marketing strategies to engage and retain these consumers.
Industry Implications
1. Online Branding and Fan Communities - Disruptive innovation opportunity: Build online platforms or social networks that connect brands with their most dedicated fans and facilitate community engagement.
2. Personal Branding Tools and Services - Disruptive innovation opportunity: Develop tools or services that enable individuals to showcase their personal brand through their association with a specific brand or product.
3. Niche Marketing and Consumer Engagement - Disruptive innovation opportunity: Specialize in targeting niche subcultures or communities with strong brand loyalty and develop unique marketing approaches to build and maintain brand loyalty.
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