Katie Frankland Designs the Aerolite Special Edition Vinyls
Jamie Danielle Munro — June 25, 2014 — Art & Design
References: behance.net & packageinspiration
These Aerolite Special Edition Vinyls by Katie Frankland are crafted to perfection. The branding takes inspiration from the music recorded on the actual discs, as Frankland took the lyrics from the songs and placed them on the covers in a distinct way.
Instead of simply putting the full version of the lyrics front and center, the designer "screen printed their lyrics onto transparent paper, leaving out sections of each letter...then screen printed these missing sections of each letter onto the vinyl itself," according to Franklin on Package Inspiration. Having missing sections of the lyrics draw in people's attention much quicker than if the full words were displayed, as individuals must work to uncover the full meaning on the text. Everything is displayed on a white background to accentuate this feature.
Instead of simply putting the full version of the lyrics front and center, the designer "screen printed their lyrics onto transparent paper, leaving out sections of each letter...then screen printed these missing sections of each letter onto the vinyl itself," according to Franklin on Package Inspiration. Having missing sections of the lyrics draw in people's attention much quicker than if the full words were displayed, as individuals must work to uncover the full meaning on the text. Everything is displayed on a white background to accentuate this feature.
Trend Themes
1. Lyric-printed Vinyl Packaging - Combining music lyrics with transparent paper and vinyl designs to create a distinct product that draws in people's attention.
2. Innovative Visual Feedback - Utilizing creative approaches for displaying hidden messages to customers can be the basis of a new approach to product design, providing a unique selling point.
3. Personalized Product Packaging - Creating personalized packaging based on individual songs can help align products more closely with micro-communities of music fans and work as a form of market differentiation.
Industry Implications
1. Music Industry - By offering lyrics-based vinyl packaging for the latest music releases, the music industry may provide new avenues to entice and engage with customers.
2. Printing Industry - Leveraging translucent paper and screen printing capabilities permits the printing industry to explore new applications for packaging and marketing materials.
3. Consumer Goods Industry - Incorporating original and inspired packaging designs can heighten products' perceived value, leading to greater efficacy and differentiation amongst competitors.
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