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Political Footwear

Sarah Palin Prefers Northface or Columbia, and People Actually Care

— September 13, 2008 — Fashion
Sarah Palin's eyewear is all the rage on the web. In fact, Trend Hunter was featured on both CNN and FOX News regarding Palin's fashion. But what about her shoes? Will Sarah Palin's shoe choice influence women more than her custom-made eyeglasses?

We found a style like she wore at the convention at endless.com. However, Palin is always a believer in buying local, and an Alaska newspaper says Sarah Palin's shoes were actually bought at her favorite shoe store.

From the looks of the picture in Vogue of Palin next to the plane, Sarah Palin is more comfortable in boots from North Face than shoes from Gucci. Being a outdoorsy type, we're sure Sarah Palin has her share of Columbia footwear too.
Trend Themes
1. Alaska-inspired Fashion - The popularity of Sarah Palin's footwear choices highlights the potential for a trend in Alaska-inspired fashion.
2. Local Shopping - Sarah Palin's preference for buying shoes from her favorite local store suggests an opportunity for promoting local shopping and supporting small businesses.
3. Outdoor Footwear - The observation that Sarah Palin is more comfortable in boots from North Face and Columbia presents an opportunity for innovation in outdoor footwear.
Industry Implications
1. Fashion Retail - The interest in Sarah Palin's footwear choices opens up avenues for fashion retailers to explore Alaska-inspired fashion trends.
2. Local Retail - The emphasis on buying local showcased by Sarah Palin's shoe shopping preference presents opportunities for local retailers to promote their products and services.
3. Footwear Manufacturing - The popularity of Sarah Palin's outdoor footwear choices indicates potential for disruption in the outdoor footwear manufacturing industry.
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