The HEMYCA Autumn/Winter 2014 Collection is Space-Age Chic
Jana Pijak — June 6, 2014 — Marketing
References: notjustalabel & notjustalabel
The HEMYCA Autumn/Winter 2014 collection pays homage to galactic imagery. Entitled "Neoteric”, the collection "delves into the work of photographic artist Gilbert Garcin while exploring the fine line between fiction and reality."
This womenswear line is showcased in a clean palette of three colors, a midnight blue, a moonstone silver and a pitch black. The tones are combined to create the label's futuristic and sophisticated wardrobe staples that are a subtle nod to retro futurism fashions from the 60s.
London-based designers Helen And Myra are the duo behind HEMYCA and are known for creating architectural pieces that go against the grain. When looking at their Autumn/Winter 2014 collection, one can spot similarities to the utilitarian costumes worn by characters from sci-fi franchise, Star Trek, an inspiration that fits with their futuristic aesthetic.
This womenswear line is showcased in a clean palette of three colors, a midnight blue, a moonstone silver and a pitch black. The tones are combined to create the label's futuristic and sophisticated wardrobe staples that are a subtle nod to retro futurism fashions from the 60s.
London-based designers Helen And Myra are the duo behind HEMYCA and are known for creating architectural pieces that go against the grain. When looking at their Autumn/Winter 2014 collection, one can spot similarities to the utilitarian costumes worn by characters from sci-fi franchise, Star Trek, an inspiration that fits with their futuristic aesthetic.
Trend Themes
1. Retro Futurism Fashion - Opportunity for fashion brands to tap into the nostalgic appeal of futuristic fashion from the past.
2. Utilitarian Costumes - Space-age inspired clothing can be a source for creating innovative and functional designs.
3. Galactic Imagery - Opportunity to incorporate space-inspired prints and motifs into various design disciplines.
Industry Implications
1. Fashion - Fashion designers can explore retro futurism and galactic imagery to create unique and futuristic collections.
2. Film and Television - Costume designers can draw inspiration from utilitarian costumes and incorporate space-age elements.
3. Graphic Design - Graphic designers can experiment with galactic imagery to create visually stunning and futuristic designs.
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