This Challenge Pits Miller Genuine Draft Drinkers Against the NFL
Laura McQuarrie — May 30, 2014 — Lifestyle
The premise of the Miller Challenge is simple: the more people drink Miller Genuine Draft during an NFL game at a bar, the more the Miller Meter Rises. When the meter becomes full, Miller is offered at half price for the entire bar. If this sounds too good to be true, it almost is. Since this would be just too easy, of course there's a catch—anytime there's a touchdown during a game, it will cause the Meter Miller to drop.
As well as adding to the excitement of the game, the meter brings another element of competition for sports fans to rally together for. In a packed sports bar, the Miller Challenge's meter should be able to fill up in no time, although football fans will probably be wishing for a low-scoring game.
As well as adding to the excitement of the game, the meter brings another element of competition for sports fans to rally together for. In a packed sports bar, the Miller Challenge's meter should be able to fill up in no time, although football fans will probably be wishing for a low-scoring game.
Trend Themes
1. Social Drinking Competitions - Businesses can create social drinking competitions to engage sports fans and potentially increase sales through discount promotions like the Miller Challenge.
2. Interactive Sports Entertainment - Interactive games involving alcohol consumption and sports can enhance the entertainment experience and potentially attract more customers to sports bars.
3. Data-driven Promotions - Incorporating data-driven promotions like the Miller Meter into marketing campaigns can incentivize customers to increase their consumption and purchases.
Industry Implications
1. Alcohol - Alcohol companies and bars can use social drinking competitions like the Miller Challenge to attract more customers and potentially increase sales.
2. Sports - Interactive drinking games involving sports can enhance the sports viewing experience and potentially attract more customers to sporting events and sports bars.
3. Marketing and Advertising - Data-driven promotions like the Miller Meter can be used in marketing campaigns to incentivize customer behavior and increase sales for businesses.
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