This Interactive Dance Floor Lights Up with Each Step
Michael Baxter — June 1, 2014 — Autos
References: eness & notcot.org
MINI has created an interactive dance floor that lights up with the steps of the dancers on it. The illuminating dance floor is based off of the new LED dashboard that will be present in the MINI 2014. The design even forms into a MINI logo if you look closely.
In a collaboration with VICE Australia, MINI is launching a new car for the east coast. With that new car, there will be this new dance floor to commemorate it. The dance floor isn't particularly big, but it is incredibly interactive. The dance floor will have 265 different LED lights that will work independently and follow both the moves of the dancer and the music.
MINI is showing it has moves and wants everyone to show it off too.
In a collaboration with VICE Australia, MINI is launching a new car for the east coast. With that new car, there will be this new dance floor to commemorate it. The dance floor isn't particularly big, but it is incredibly interactive. The dance floor will have 265 different LED lights that will work independently and follow both the moves of the dancer and the music.
MINI is showing it has moves and wants everyone to show it off too.
Trend Themes
1. Interactive Dance Floors - Tech companies can collaborate with designers to create more interactive dance floors using LED technology.
2. LED Dashboard Design - Car manufacturers can incorporate more interactive LED dashboard designs into their vehicles for a unique driving experience.
3. Dancefloor Advertising - Brands can use interactive dance floors as a form of advertising and engagement at events and pop-up activations.
Industry Implications
1. Auto Manufacturing - Auto manufacturers can invest in more interactive LED dashboard designs to differentiate themselves from competitors and attract young consumers.
2. Event Planning - Event planners can incorporate interactive dance floors into events to create a unique and engaging experience for attendees.
3. Advertising - Advertising agencies can use interactive dance floors as a new medium to promote their clients' brands and products in a fun and interactive way.
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