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Rear-End Facials

Brooklyn Spa 'Skin by Molly' is Offering Butt Facial Services

— May 29, 2014 — Fashion
A Brooklyn-based salon is helping people's behinds look extra buff for the upcoming bikini season with its butt facial service.

People like Kim Kardashian, Beyonce and fitness guru Jen Setler have made "belfies" (butt selfies) popular and have set the standards high when it comes to flaunting your protruding body feature. If you feel your tush in not as terrific as it should be or is not as bootylicious as Beyonce's, then you should try getting this new service, which is aptly called 'The Shiney Hiney.'

The procedure came about when clients started complaining about the acne on their behinds. To fix the concerns, the spa offered individuals the treatment, which gives rumps some serious exfoliation that is then followed by a peel and finished with a steam. The butt facial lasts approximately 30 minutes and costs $65.
Trend Themes
1. Body Part Facials - Opportunity for salons to offer facials for body parts besides face and promote a culture of self-care.
2. Belfie Culture - Brands can capitalize on the trend of flaunting voluptuous figures on social media platforms to promote body positivity and boost sales.
3. Affordable Luxury - Offering affordable luxury services such as 'The Shiney Hiney' can cater to customers who seek exclusive experiences without breaking the bank.
Industry Implications
1. Beauty and Personal Care - Opportunity for the industry to expand its services beyond traditional facials and appeal to customers looking for unique experiences.
2. Fitness and Wellness - The trend of 'belfies' and body positivity can help fitness and wellness brands promote healthy body image and offer services that complement their core values.
3. Hospitality and Tourism - Hotels and resorts can differentiate themselves by offering exclusive spa services like 'The Shiney Hiney' that attract customers seeking luxurious experiences.
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