Mexican Newspaper Mas Por Mas Prints Out on Bathroom Paper Towels
Michael Baxter — May 29, 2014 — Marketing
A Mexican newspaper is going about their marketing in an inventive, if not a little intrusive way. It's true that there are people who read the newspaper in the bathroom, but typically those people do this in their own home and the newspaper is delivered to their front door, not through a paper towel dispenser -- Mexico is a bit different.
Mas Por Mas is a free Mexican publication that rose to prominence incredibly quickly. While it's difficult to debate the fact that the magazine industry is slowly fading out, it's not too hard to debate that they're getting increasingly creative with their distribution methods.
The news is also printed out on the paper towel, rather than on actual print paper, so if all you want to do is wipe your hands you can do that.
Mas Por Mas is a free Mexican publication that rose to prominence incredibly quickly. While it's difficult to debate the fact that the magazine industry is slowly fading out, it's not too hard to debate that they're getting increasingly creative with their distribution methods.
The news is also printed out on the paper towel, rather than on actual print paper, so if all you want to do is wipe your hands you can do that.
Trend Themes
1. Alternative Distribution Methods for Print Media - Printing newspapers or magazines on unexpected items or in unexpected places, like paper towels and bathroom dispensers, offers a unique distribution opportunity.
2. Accessing New Reading Audiences - Placing newspapers or magazines in public restrooms, where people have time to read but may not have brought reading material with them, may provide access to a previously untapped readership.
3. Environmentally-friendly Printing - Printing newspapers or magazines on paper towels or other eco-friendly materials can help reduce waste and offer an innovative solution to traditional printing techniques.
Industry Implications
1. Printing and Publishing - Printing and publishing companies can explore alternative distribution methods, like printing on paper towels or in unexpected locations, to reach new audiences and offer eco-friendly solutions.
2. Advertising and Marketing - Brands looking for innovative and attention-grabbing ways to reach consumers can consider using unexpected advertising spaces, like paper towels or bathroom dispensers, for promotional messaging.
3. Public Restroom Equipment - Manufacturers of public restroom equipment can explore partnerships with print media outlets to provide unique reading experiences for restroom users and capitalize on advertising opportunities.
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