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Eccentric Streetwear Editorials

The Ones 2 Watch Top Girl Exclusive is Unconventional

— May 27, 2014 — Pop Culture
Photographer Viola Rolando captures the "Top Girl" editorial exclusive for web publication The Ones 2 Watch. The fashion story features model Karolijn Zomer who channels a rebellious grunge chick who is unafraid to make a style statment.

The model is styled by Maela Leporati and is lensed posing in a range of unconventional wardrobe picks and plastic wrap accessories. Karolijn sports boxy tops, patterned dresses and animal-accented hats from labels that include Fendi, Missoni and Mauro Grifoni among others.

The photoshoot's hair and makeup team is made up of stylist Rory Rice and makeup artist Giovanni Iovine who work to trasform Karolijn's look. The model pulls off long locks that are slicked and gelled in certain unlikely places. The model also wears electric eyeshadow hues that are a nod to retro styling when paired with the rest of her look.
Trend Themes
1. Unconventional Streetwear - Disruptive innovation opportunity: Develop streetwear brands and collections that challenge traditional fashion norms and embrace unconventional styles.
2. Grunge Fashion Revival - Disruptive innovation opportunity: Create grunge-inspired fashion lines that capture the rebellious and edgy aesthetic of the '90s.
3. Experimental Hair and Makeup - Disruptive innovation opportunity: Explore avant-garde hair and makeup techniques to create unconventional and eye-catching looks for fashion editorials and runway shows.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce new fashion labels or collections that cater to the demand for unconventional and unique streetwear.
2. Beauty - Disruptive innovation opportunity: Develop experimental hair and makeup products and techniques that cater to the growing demand for bold and unconventional beauty looks.
3. Photography - Disruptive innovation opportunity: Offer photography services that specialize in capturing unconventional and edgy fashion editorials for brands and publications.
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