The '76 and Sunny' Boxer Briefs Help Keep Your Manhood Cool & Dry
Rahul Kalvapalle — May 20, 2014 — Fashion
References: 76andsunnynyc & kickstarter
The '76 and Sunny' boxer briefs are underwear strategically fitted with 'Breathe Zones' that help keep your man-companion cool, dry and comfortable regardless of whether you're having a rigorous, active day or are lounging around. The 'Breathe Zones' are essentially mesh segments located in the areas where men sweat the most -- on the lower back and underneath the crotch.
The mesh is dotted with ultra-fine holes that allow for zoned ventilation and improved airflow. The underwear material itself consists of high-performance spandex-blended fabric. This makes it perfect for lounging around at home, working in the office, partying or playing sports. The underwear have a pleasing yet minimalist appearance consisting of an orange band and either a blue, black, grey or red body.
The makers of the '76 and Sunny' underwear are running a Kickstarter campaign to fund production of their product. The campaign half-jokingly states that the underwear 'tackles one of the biggest problems mankind has ever known.'
The mesh is dotted with ultra-fine holes that allow for zoned ventilation and improved airflow. The underwear material itself consists of high-performance spandex-blended fabric. This makes it perfect for lounging around at home, working in the office, partying or playing sports. The underwear have a pleasing yet minimalist appearance consisting of an orange band and either a blue, black, grey or red body.
The makers of the '76 and Sunny' underwear are running a Kickstarter campaign to fund production of their product. The campaign half-jokingly states that the underwear 'tackles one of the biggest problems mankind has ever known.'
Trend Themes
1. Breathable Underwear - The 'Breathe Zones' in the '76 and Sunny' boxer briefs demonstrate the trend of incorporating ventilation and improved airflow into underwear design.
2. High-performance Fabric - The use of spandex-blended fabric in the '76 and Sunny' boxer briefs aligns with the trend of utilizing advanced materials for enhanced comfort and functionality.
3. Minimalist Design - The pleasing yet minimalist appearance of the '76 and Sunny' underwear reflects the trend of simplicity and clean aesthetics in fashion.
Industry Implications
1. Apparel - The '76 and Sunny' boxer briefs demonstrate an innovation opportunity in the apparel industry for producing breathable and stylish undergarments.
2. Sportswear - The use of high-performance fabric and ventilation design in the '76 and Sunny' boxer briefs presents an opportunity for disruptive innovation in the sportswear industry.
3. Crowdfunding - The Kickstarter campaign for the '76 and Sunny' underwear highlights opportunities for disruptive innovation in the crowdfunding industry to support innovative clothing projects.
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