Dove's True Tone Branding Suggests Its Gentle and Premium Qualities
Laura McQuarrie — May 17, 2014 — Fashion
References: dove.br & packagingoftheworld
Dove True Tone is part of a new premium line of skincare products, aimed at helping to reduce dark underarm marks overnight. The packaging developed for Dove by Casa Rex is extremely soft and subtle, seemingly to suggest the product's ability to make these marks shrink away.
On the products, there's not a dark mark in sight and the True Tone range celebrates both the classic Dove white, as well as a push forward as the brand continually innovates. Aside from the use of the iconic, opaque white, the clean True Tone bottles are accented with gold, which also hints that it is part of a premium product line.
True Tone is one of the three new collections from Dove that will be launched at Selfridges during the Beauty Project throughout the month of May.
On the products, there's not a dark mark in sight and the True Tone range celebrates both the classic Dove white, as well as a push forward as the brand continually innovates. Aside from the use of the iconic, opaque white, the clean True Tone bottles are accented with gold, which also hints that it is part of a premium product line.
True Tone is one of the three new collections from Dove that will be launched at Selfridges during the Beauty Project throughout the month of May.
Trend Themes
1. Premium Skincare Products - Opportunity to develop high-end skincare products that target specific skin concerns.
2. Subtle Packaging Design - Disruptive innovation opportunity in creating soft and understated packaging that implies gentle and effective product qualities.
3. Innovation in Dark Mark Reduction - Potential for developing cutting-edge skincare solutions that effectively reduce dark underarm marks overnight.
Industry Implications
1. Skincare Industry - Opportunity for skincare brands to tap into the growing demand for premium skincare products.
2. Packaging Industry - Opportunity for packaging companies to create subtle and premium packaging designs for skincare products.
3. Beauty Retail Industry - Opportunity for beauty retailers to showcase and promote innovative dark mark reduction skincare products.
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