The Partners Put Museum Tags on Everyday Items
Jamie Danielle Munro — May 15, 2014 — Art & Design
References: the-momu.org & psfk
The Partners are a brand strategy firm that put together a quirky project. A team from the company went around and placed museum tags on everyday objects such as hot dogs and bus stops to make people think differently about these items we see every single day.
The project is set in New York in the Soho and Nolita regions of the city, although some of the tags have already been removed. The name of the project is 'The Museum of the Mundane' or MoMu for short. Each tag is exactly like one would find at a regular museum, complete with the name of the work, who it was by and a little background on the piece.
This cute project makes people think differently about everyday items.
The project is set in New York in the Soho and Nolita regions of the city, although some of the tags have already been removed. The name of the project is 'The Museum of the Mundane' or MoMu for short. Each tag is exactly like one would find at a regular museum, complete with the name of the work, who it was by and a little background on the piece.
This cute project makes people think differently about everyday items.
Trend Themes
1. Everyday Museum - Creating museum-like experiences and tags for everyday objects to increase appreciation of mundane items.
2. Quirky Branding - Using unconventional branding methods to draw attention to a company or project.
3. Reimagining Mundane - Encouraging people to think differently about everyday items and finding new value in them.
Industry Implications
1. Marketing and Advertising - Exploring unique ways to promote a product or service through unconventional branding.
2. Art and Culture - Creating new ways to engage with everyday objects through a museum-like experience can open up new markets for artists and cultural institutions.
3. Retail and Consumer Goods - Retailers could adapt the museum tags and branding for in-store displays to make mundane products more engaging for customers.
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